It started as a simple list.  Tourists wanted to know what was on during their stay in Cape Town and I wanted to help.

It grew.  Tourists liked it, guest houses liked it, and it appeared locals liked it most of all.

What's on in Cape Town developed into a 'proper' website, and I took on my first intern and appropriated a small damp room in my house as an office.  A steady stream of interns flowed through.  Thrown in the deep end they honed their writing and analytical skills, learned how to navigate WordPress, helped to create a presence on social media, let the cat in, let the cat out again, and gained an insight into the running of a small business. They also had the option to write reviews, and in so doing to experience theatre and opera, shark diving and Kirstenbosch concerts, wine tastings and Simons Town - often for the very first time.  Many of them made great contacts, and many went on to get great jobs.

Eight year s on and over 70 interns later, What's on in Cape Town now employs 4 former interns full time, and works with a number of contributors. The website reaches as many as 55 000 readers per month or more, the app has had nearly 16 000 downloads already, and we've set up a Joburg site and have our eyes on Durban.

All this was based on what was essentially a skills development programme - something we are now looking to formalise and to extend, in order to maximise our potential not only to provide skills and knowledge, but the backbone and initiative required to enable young South Africans to forge ahead in the media and communications market.

One day we might even move out of my house.


What's on in Cape Town  &  What's on in Joburg
BEE Level 4


Daisy's innovative, creative and focused approach has seen her grow a business from an idea into a masterclass – many newbie writers have honed their skills under her generous guidance. One of her biggest strengths is creating and taking advantage of opportunity – not only for herself, but for the benefit of others.
Anne Taylor,  Media Content Specialist

What's on in Cape Town is ideally placed to provide the training needed, as well as the access to virtually every arts and tourist event in this city. This is exactly what Cape Town has been waiting for, both as a tourist destination and a world-class arts centre, boasting superb opera and dance companies and an orchestra that compares with the best in the world.
Prof Elizabeth Triegaardt, Cape Town City Ballet

As the country’s oldest symphony orchestra (established in 1914), the Cape Town Philharmonic is delighted to support What’s on in Cape Town’s commitment to skills development. The demanding field of arts management will soon welcome a generation of young people with the skills and professionalism to enable an orchestra such as ours to complete the next step in the next century successfully.
Shirley de Kock Gueller, Cape Town Philharmonic Orchestra

Daisy Ions and her team at What’s on in Cape Town are always on top of the latest happenings on the Western Cape events front. They are resourceful, creative and consistent in their media field. Led by Daisy, a skills learning programme almost feels like a natural development that stems from her leadership that has produced such excellent and dedicated teamwork in the arts and entertainment field.
Liny Kruger, LK Mediabook PR


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