Activewear and leisurewear allow us to be more comfortable, and with all the different designs and styles, you don’t have to compromise on looking good either. Here are some local brands giving a South African twist on active and leisurewear. Whether you need high-performance activewear for running or gyming, practical and stylish garments for everyday life or comfortable clothing for being outdoors, you can find quality and environmentally conscious products while still supporting local.
This stylish local brand makes the most beautiful activewear that motivates you to get out and be active. Nature comes to life in their unique designs, which are morphed into high-quality fitness apparel.
Not only are their print designs unique, but they also do not fade as their tech fabric is UPF30+ rated. Secure cell phone pockets, double-lined gussets and flattering high rise waists make for pretty but practical athleisure wear.
Their tech fabric has a 4-way stretch created to fit like a second skin with no exposed elastic or labels so they’re super comfy and versatile for everyone. Besides comfort and design, Vivolicious pride themselves on the functionality and durability of their products which have been tested by athletes including ultra-long-distance runners to measure up to their high standards. So whether you are running, hiking, rowing, doing Crossfit, Pilates, Yoga or any other activity, you are guaranteed no chafing or sliding down.
As a tribute to the fynbos they are inspired by, Vivolicious donates a percentage of their sales to the Flower Valley Conservation Trust so you too can support nature as well as wear it.
These ladies are all about keeping it real, being good to yourself and the environment and living fearlessly authentic – no matter your size.
Founded by Taryn Springhall and born out of her struggle to find activewear for fuller figures, Authentic is designed to enhance – not hide – your curves and give you the freedom to move without constant adjustments. Their reinforced waistbands make sure there is no riding down and no front seams or stitching between the legs ensures a more comfortable and flattering fit.
The key to keeping it real is working with organisations that make a difference in society. Their garments (made from 100% recycled materials) are produced in Cape Town by small businesses including The Sewing Cafe. This organisation in the Masiphumelele township empowers people with income-generating skills such as making fierce and authentic activewear.
Spirit Girl is all about colour, creativity and conscious living. Their Eco-friendly, earth-loving activewear is made from recycled post-consumer plastic bottles to minimise the need for landfills and produced locally and ethically for South Africa’s conscious consumers.
The recycled plastic is woven with spandex, giving the fabric a 4-way stretch so you still have complete freedom of movement in whatever you do. As well as this, the moisture-wicking technology used means that sweat is quickly transferred to the fabric’s top layer keeping you feeling cool, and secondly, it dries quickly so that your sweat doesn’t soak through the fabric, keeping you looking cool!
Their colourful designs are fun and spirited just like the team who design them and with 50% UV-protected fabric, you can confidently strut your stuff with the knowledge that these bright and bold prints won’t fade or run.
Proudly South African and proudly women working together to create beautiful, fashionable and comfortable activewear, Lara Fay’s stylish designs are a wardrobe must-have for the multi-tasking women.
Producing high-quality and comfortable garments is their goal so that you can easily wear them all day no matter what the day throws at you. Their in-house designed prints are limited and unique to Lara Fay, from beautiful florals and patterns to versatile plain colours that conveniently match with everything. Their fashion-forward designs aim to flatter the female figure so you feel empowered to work out and be active or feel and look fabulous even when you’re not.
Their range of leggings, shorts, tops, sports-bras and accessories are all designed and consciously crafted in Cape Town
Founded by adventure seekers and nature lovers, Stoked was started to share a range of premium products fit for everyone enthusiastic about getting outdoors and exploring.
Whether hiking, climbing, surfing, cycling, skating or chilling, nature is central to Stoked’s philosophy and therefore developing a system that is authentic and sustainable is central to their brand. All their products are produced locally from tops and tees to accessories. They support local jewellery makers who hand-craft Stoked’s minimalist and adventure-ready jewellery designs. Everything is made with comfort and the possibility of adventure in mind.
Based in George, they deliver nationwide so you can be fully Stoked wherever your next exploration takes you.
Chasing Bees is a family-run South African menswear brand for gents who appreciate mod prints and sharp fits with a strong ethical underscore.
The current collection leans more towards the retro side with heavy references of 70s floral and geometric prints. And to keep on the contemporary curve, Chasing Bees swim shorts are fashionably cropped for a neater fit, and made from finely peached strong lightweight and quick drying swimwear fabric.
And their conservation and ethical values of Chasing Bees stack up equally neatly. The team is passionate about their support for small business development and actively source and partner with local businesses to decrease their carbon footprint.
The Cape Town brand also walks the talk by donating a percentage of their profit to Ujubee.com, a research group in the Western Cape, whose work is dedicated to the study and conservation of wild bees and other pollinators and the natural habitat.
You can shop the range online, via Chasingbees.co.za or catch them at the Oranjezicht City Farm Market every Saturday and Sunday
Candace di Talamo is a Cape Town-based illustrator who returned home from a stint in London’s film industry with a baby on her hip and a novel business idea. Kink Ink designs are characterised by an off-centre approach, “with a dash of dark humour and a large pinch of sass”.
Candace creates all the artwork by hand, working with black ink and brushes, and incorporating other mixed media. The result is hand-drawn artworks with attitude.
She finds beauty in imperfections and humour in everyday life. Her range of t-shirts, art prints, and gift cards is available year round via her website.