Fairtrade Africa is a sustainable development initiative that draws attention to the story behind the products on our shelves, and commits to sustaining the livelihoods of the frontline workers: the people behind the label.
Through professional and social impact, Fairtrade instils a sense of dignity for the hands-on workers of the farming communities who are often overlooked. Fairtrade celebrates the vital roles they play and, in doing so, transforms not only the way people consider business relationships, but also the ability of the consumer to consciously contribute to positive social change.
Born out of ethical and inclusive business practices, Fairtrade producers and products are internationally recognised and certified with a stamp that represents growth. This people-centric initiative paves the way for business owners to bridge the gap between the workplace and the community through socio-economic development.
A number of South African wine farms have joined the global Fairtrade movement, setting the bar for ethical trading and shopping. Here we shine a spotlight on six wine traders who are transforming the way we think about the origins of the wine we buy.
Loved by locals and wine-lovers beyond our borders, Kleine Zalze welcomes guests with a warm South African greeting that pays homage to local flavours while celebrating their award-winning brand of wine.
Mark this spot on your visit to Stellenbosch Winelands, and enjoy a stay at their four-star Cape Dutch style lodging or tee up for a round of golf on the estate’s greens. Whatever your fancy, the winery offers a quality destination to unwind in the countryside topped with their lineup of premium wines.
The wine farm holds a distinct character rooted in its appeal and driven by the people who perfect the art of winemaking. Visitors are spoiled to diverse flavours – fine dining cuisine Kleine Zalze Restaurant topped off with award-wining wine selections from the cellar.
The Fairtrade Africa values: Kleine Zalze’s winemaking philosophy fits seamlessly within the Fairtrade framework. The team partnered with Fairtrade Africa in 2014, bridging the gap between the local community and the workplace.
The Fairtrade Africa-certified wine range produced at the winery provides a percentage of profits for employees, helping people sustain their lifestyle, empowering workers and opening the door for inclusive growth within the industry.
Where: Strand Rd, De Zalze Golf Estate, Stellenbosch
Cilmor Winery’s legacy of wine crafted for every palette offers guests a wine-loving adventure to relish their award-winning products along the Worcester wine route.
Famous for their Chenin Blanc as most wineries on the Worcester Wine Route, their highly regarded winery is set among rugged beautiful mountain scenery, stunning vineyard views stretch as far as the eye beneath the towering peaks of the Dewetsberg mountain.
A refreshing experience outdoors and a great setting to cherish your next wine outing and experience Cilmor’s Popular Range, Premium Collection and Limited Edition wines. Soak up the scenery while sharing a glass among good company. Cilmor’s collection is diverse, ranging 17 different varietals grown in their vineyards.
FAIRTRADE ETHOS: Over the years Cilmor Winery has reaffirmed its promise to deliver positive social development within communities. The winery is extremely proud to be 100% Fairtrade certified, and provide essential services and benefits to around 100 permanent employees.
The team has set up various initiatives that enable support within sectors of schooling for children, food supplies, medical care, clothing and transportation. These initiatives are transforming the way people navigate through life, changing their livelihoods for the better and helping them prosper within the industry.
Where: Villiersdorp Road, R43, Worcester
Fairview lies on the working farm on the slopes of Paarl, famous for its top-quality wine range, artisanal cheeses and homemade cuisine, topped off with cellar door experiences that will have you coming back for more.
The restaurants and deli at the estate offer country-style dishes that specialises in the tantalising combination of artisanal cheese and handcrafted wine. Their menu boasts savoury and sweet cuisine served with fresh sustainable produce.
Enjoy a mix of interactive tasting and iconic attractions on the farm. The Goat Tower revisits a historical sentiment that is a hit for kids to meet the local goat family. The ever-popular Tasting Room offers a social tasting setting, and the headlining Beryl Back Master Tasting offers an intimate and educational experience with the best of Fairview’s range.
The Fairtrade Africa values: The Fairview team continually strives to enhance the livelihoods of staff members. The workers are the true heroes who represent the backbone of the farm. No matter what position workers hold on the farm, Fairview Trust believes in supporting their dreams by building a base for job opportunities and supporting personal and professional growth.
Where: Suid-Agter-Paarl Rd, Suider, Paarl
A culture of wine forged spanning over 8 generations, Bosman Family Vineyards embodies their motto ‘dedicated to better’ by transforming the industry from the ground up and welcomes wine lovers to be part of their extended wine family.
The wine family is currently running two vineyards, Bosman Hermanus situated in the picture-perfect Hemel-en-Aarde valley and Bosman Family Vineyards in Wellington’s iconic Leliefontein Farm. The two settings share the same tale, offering guests breathtaking scenery, experiences among ancient cellars and architecture – the wine remains timeless.
Wine tasting experiences are available at both wineries and The Frame House restaurant at Bosman Hermanus comes highly recommended.
The Fairtrade Africa values: Bosman Family Vineyards has been a Fairtrade Africa accredited producer since 2009. Reshaping lifestyles for the better with 260 permanent employees receiving a 26% stake in the business. The workers’ trust was formed to pioneer ongoing community upliftment.
The family also established The Adama foundation, a communal fund managed by the workers for health, education, housing and recreational activities.
One project saw the need to safeguard the welfare of children while parents had to work during the day. The restoration of Creche houses provides an essential ECD development with 3 meals a day for each child, who are transported to and from the creche every day.
Where: Bosman Family Vineyards, Lelienfontein, Hexberg Road, Wellington
Stellenrust Wines produces some of the best wine straight from the foothills of Stellenbosch with authentic African flavours in each collection paired with a great selection of cuisine for guests to savour.
Stellenrust kicked off 2021 in great fashion, lauded for their Barrel Fermented Chenin Blanc in the Cape Winelands Hall of Fame. Enjoy delicious wine pairings and tastings, coupled with various attractions that celebrate their illustrious brand.
Perfect for any wine-loving occasion with friends and family, and a trip to Stellenbosch’s Golden Triangle is certainly welcomed. This stretch of land is internationally recognised for producing some of the best red wines in the country.
The Fairtrade Africa values: Stellenrust adopts the Fairtrade Africa ethos in their soil and soul – driving the need for Black Economic Empowerment for the permanent staff who work and live on the farm. This has driven the need for celebrating diversity.
Approximately 100ha of the 400ha farm has been offered to permanent staff members as majority shareholders – a contribution to drive transformation in working environments. The workers have become a crucial part of the Stellenrust family and recognising their hard work and skills to make the farm what it is today.
Where: Off the R44 between Stellenbosch & Somerset West, On the Stellenrust Road, Stellenbosch
Du Toitskloof sets the table to cherish the company of loved ones while savouring those special moments with a highly esteemed range of wine to set the mood, topped off with delicious cuisine.
The wine farm is a magical setting with a range of activities to enjoy. Make the most of your day with friends and family and take in the scenery or explore the picturesque surroundings on numerous walking and MTB trails. The farm also hosts the very fun Art & Wine Pairing with Mainka Studio.
Du Toitskloof grapevines are 10km from the wine farm, situated on the cool slopes of the Breedekloof valley, adding to its diverse range of flavour that exists in their wine collections.
The Fairtrade Africa values: The Du Toitskloof Fairtrade Initiative has championed the call to get adults and children engaging in positive social campaigns in the town of Rawsonville. Since establishing a partnership in 2005, over 2500 people have directly benefited from the programs. Nurturing the education sector and children’s needs with day-care centres, health clinics and bus services.
Du Toitskloof developed a Mobile Library and Media Centre to reach people within the community and sparks development and interest in literacy and reading.
They also offer bursary programs are available within high school and tertiary education, health and safety education and computer facilities are readily available to strengthen tech-based skills.
Where: R101 (just off the N1), Rawsonville