Ground Culture: Connecting Communities, Supporting Local

Ground Culture
Image Courtesy of Ground Culture

Ground Culture is a rising social enterprise that strives to put the power back in the people’s hands. An online grocery store that lives up to its motto, “Let’s Connect Community, Support Local and Build the Future of Africa”. Every product shares stories of local small businesses and entrepreneurs, connecting and uniting the people of Cape Town. Founder, Sebastian Daniels, is ambitiously motivated to grow an ecosystem of local entrepreneurs that showcases the best of South African communities driven by passion and the pursuit to better the nation.

Offering over 75 products that are naturally farmed, priced competitively and cheaper than major retailers. From coffee, Kombucha, nuts, seeds, GMO-free grains and legumes, bread, snacks and more, including vegan/vegetarian, gluten, sugar and wheat-free options. Made by local Cape Town & Khayelitsha-based entrepreneurs including; Camissa Coffee, Culture Lab, Flora House, Homemade, Queen of Chai, Reivo Food, Sikis, Spinach King and Ubusi Honey. Delivery occurs on Monday, Wednesday and Friday from 9:00am to 12:00pm, with a fee of R25. All packaging aims to be 100% biodegradable.

What sets Ground Culture apart from the many thriving online grocery stores is the genuine intention to link communities together by creating space for small businesses and local entrepreneurs to exist. Committed to establishing long-lasting growth, Ground Culture reinvests 10% of all profits into the businesses they work with. Aiming to encourage widespread social and environmental change where entrepreneurs can be the catalysts for solving problems faced within their communities, calling on everyone to join forces to reshape the way of purchasing, to help forge cooperative and considerate communities locally.

Buying local is investing in a sustainable future and consciously choosing to contribute to the livelihoods of passionate entrepreneurs. Purchasing from Ground Culture is to gain real experience, to fully recognise where products come from and to acknowledge the stories behind them.

With the state of the environment and many small businesses barely staying afloat during this unstable time, supporting local holds valuable potential to ignite a promising impact. Ground Culture assists in helping local entrepreneurs become the norm of purchasing while enabling consumers to be mindful of humanity and the planet. Local support kickstarts the creation of opportunities for small businesses to become success stories. The establishment and integration of small businesses selling goods online is more relevant than ever and Ground Culture will prove to be a platform ready to assimilate itself as the world changes, even beyond the pandemic.

The Ground Culture Cafe in Observatory, Cape Town started as a small 4m x 2m space inside another cafe. They have since opened their own space that stocks a range of local products and provides customers a full experience of buying a product in person and offering a unique hang-out space. The Ground Culture Cafe is also available as an event space.

Address: Shop 5, 170 Lower Main Road, Observatory, Cape Town

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Tel: 082 683 9470

Alexandra van Nieuwenhuizen


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