Sit the Folk Down are proud to announce the signing of a partnership agreement with leading independent record label, Just Music. As such, the Cape Town based creative hub are forming their own record label, STFD Records as an imprint under Just Music.
Having started out as an initiative, taking local music into the homes of South African fans, over the years Sit The Folk Down has evolved into a local powerhouse. Their goal has always been to reignite the passion for the local scene by offering a variety of services such as live entertainment and music management while filling a gap for studio and event needs.
The new label’s focus is on identifying and investing in the amazing talent that exists in this country and helping them grow as artists. With the partnership of Just Music – an Indie label home to numerous international artists – they are also in a position to offer services such as song pitching, publishing, digital and physical distribution.
Of the partnership Jon Shaban and Kevin Ramage, owners and founders of STFD, say, “We needed to adapt very quickly, with live music taken away and no real idea as to when it will return fully. This was the most logical step for us to take as a company and completely in line with our vision when we purchased Popsicle studio last year. In essence, this forced downtime has allowed us to focus our energy into the plans we always had in mind.”
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