Review: Traffic Clothing Summer Fashion Show


Traffic ClothingThere is something to be said for the phrase fashionably late. The launch of Traffic Clothing’s 2012/2013 Summer Range entailed a long wait to the start, but it was a fashion show. So although the crowd was frustrated at waiting for things to happen, it was somewhat poetical. Leigh-Anne Williams, Expresso presenter and Good Home FM DJ, dazzled with sparkle and wit as the mistress of ceremonies. Held at the centre court in Canal Walk, the shopping crowd also paused for a glimpse once the models finally made an appearance, strutting down the ramp in a striking array of clothing.

The best way to start the show was naturally with a familiar classic. The summer appetizer was denim, Leigh-Ann reminding everyone “when in doubt, dress denim”. Cheeky ultra-short denim shorts and casual capris were worn with loose, elegant tops – the look working particularly well due to the effective combination and flow of loose and tight. But it didn’t stop at the bottom.  Stylish denim tops and funky jackets reawakened the 80s. The era was further evoked with a talented trio of dancers providing entertainment while the models changed. Named the Unit-B Boys, in an aptly 80s manner, they mixed the best of breakdancing and hip hop, twisting and contorting, performing their awesome skills to enthusiastic applause.

The latest trends were introduced and summer really started with an abundance of bright, tropical colours – Leigh-Anne invoking the sensation of summer with visions of summer fruit, because “nothing says summer like colour”.  Brightening things up even more were the stunning neons, particularly when the models walked on in vividly patterned dresses. The key to pulling off neons this summer is a careful balance of combining colours without overdoing it.  The biggest colour trend for the season came as a surprise, being a classic combination of black and white; while clean and classy lines were cut with Traffic’s nautical theme and trendy Jeans from 777 were modelled by the men.

The real scene stealers though were the shoes – daring and bold with tall heels and chunky wedges – and gorgeous jackets in a diverse range of colours, materials and styles, versatile in their ability to completely alter the look of any outfit. And of course no summer fashion show is complete without swimwear. The brilliant neon colours came out to play again. The one-piece, in particular, was both original and sexy. However, there was only a single one-piece and one bikini and a bit more variety – especially considering the summer theme – was called for.

Traffic Clothing’s aim is to provide clothing that is both chic and trendy, and inspired by Japanese street style with a variety of colours and materials, they certainly delivered on their mission statement with their summer range.

Claudia Hauter

The Traffic Clothing Summer Fashion Show was held on 10 November at the centre court in Canal Walk.


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